A UX-Driven Approach to Personalized Pharmacy Services

As a UX Designer, I played a key role in the research, design, and implementation of this initiative, working under the Lead Pharmacy Designer and collaborating closely with pharmacists, developers, and data teams.

Project Overview: Creating a Personalized Pharmacy Experience

I was part of a team tackling a big challenge: how to help people stay on top of their health in a way that felt effortless. We designed the Care Reminders: the Personalized Pharmacy Hub, a digital experience that delivered smart, timely care reminders—like vaccine scheduling, prescription refills, and preventative care nudges.

By tapping into user medical history, prescription data, and seasonal trends, we made healthcare management feel less like a chore and more like a natural part of daily life. The result? A proactive, engaging experience that empowered customers to take action when it mattered most.

Solution

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla.

Delivers Personalized Reminders

Tailored health alerts based on customer age, prescription history, and seasonal health needs.

Medical Therapy Management

Integer non porttitor erat, ut faucibus elit. In id lobortis massa, vitae placerat mauris. In vitae tempor risus.

Simplifies Medication Management

Encourages 90-day refill sign-ups for convenience and adherence.
‍

Promotes Preventative Care

Scheduler prompts for vaccines (e.g., flu, shingles) ensure customers stay up to date with their immunizations.

Impact & Results

30%

Increased Customer Engagement

Higher interaction with pharmacy services due to relevant and timely prompts.

160+

Improved Medication Adherence

More sign-ups for extended refills reduced prescription drop-offs.

20%

Higher Vaccine Uptake

Strategic flu and shingles vaccine reminders drove higher appointment bookings.